Alana Spencer

Founder Ridiculously Rich by Alana

>Beginning as a self-taught chocolatier at the young age of 16 in her parents small country kitchen in Wales, the luxury handmade cake business now known as Ridiculously Rich by Alana was born. With Delicatessens and Food Festivals nationwide loving her delicious tray bakes, Alana went on in 2016 to win the BBC Apprentice.

Since then Alana has grown a team of over 50 Brand Ambassadors, selling her delicious handmade cakes at Food Festivals and shows, launched a range of premium Grab & Go Bars, and most recently seen a rise in demand from national retailers following from the launch of her Self-Serve Retail Units. In 2019, Alana also opened her own bakery in her home town of Aberystwyth to expand the Ridiculously Rich range.