Simon Woodroffe OBE
Creator YO! sushi, Yotel
Not content with resting after all that, Simon is now working on YO! Home, his re-invention of the city apartment and more YO! projects. Simon left school at the age of 16 and spent 30 years in the entertainment business designing and staging concerts for many artists including The Moody Blues, Madness, Rod Stewart, Stevie Wonder and George Michael before embarking on his YO! adventures in the mid-90’s.