Simon Woodroffe OBE

Creator YO! sushi, Yotel

Simon Woodroffe OBE is the creator of YO! Sushi, the conveyor belt sushi restaurant chain which opened in 1997 and now has over 100 sites around the world. He then launched YOTEL, the world’s most radical hotel in 2007, which now operates 12 hotels across 6 countries and 3 continents including 700 rooms each in New York City & Singapore. Other locations include: San Francisco and Istanbul.

Not content with resting after all that, Simon is now working on YO! Home, his re-invention of the city apartment and more YO! projects. Simon left school at the age of 16 and spent 30 years in the entertainment business designing and staging concerts for many artists including The Moody Blues, Madness, Rod Stewart, Stevie Wonder and George Michael before embarking on his YO! adventures in the mid-90’s.