Email marketing for the information age

Wednesday 21 September at 15:00

When travel operator Olympic Holidays set about designing the next generation of their email marketing strategy, four advanced data-driven techniques were identified as being central to their new approach.

  • Integrated data applications
  • Automated campaign management
  • Intelligent behavioural subscriber profiling
  • This presentation introduces each technique in turn - what it is, how it works work and why it’s of value – before showing how, and what happened when Olympic Holidays brought them all together.

    Seminar speaker: Dr.Tony Kent