Email marketing for the information age
Wednesday 21 September at 15:00
When travel operator Olympic Holidays set about designing the next generation of their email marketing strategy, four advanced data-driven techniques were identified as being central to their new approach.
- Integrated data applications
- Automated campaign management
- Intelligent behavioural subscriber profiling
This presentation introduces each technique in turn - what it is, how it works work and why it’s of value – before showing how, and what happened when Olympic Holidays brought them all together.
Seminar speaker: Dr.Tony Kent