Future proofing your Sales Engine - adapting to changing buyer trends
Wednesday 21 September at 14.00
Everyone knows that buyer behaviour has changed, but very few are able to share the analytics and research behind the change, let alone give you a real strategy on how to build a Sales Engine in your business that meets your customer’s buying preferences now and for the future.
Regardless of whether your business is B2C or B2B, the old methods of sales and marketing in isolation no longer work, yet businesses are still recruiting and building sales team fit only for the 1990’s. Join Nicola as she unpacks the research and shares how, even as an SME without limitless resources and budgets, you can build a Sales Engine for growth that serves your customers in ways that gives you a competitive edge.
In this engaging seminar you will;
- Understand the importance of acting now to prepare for the ongoing change in expectations of Millennials AND Centennials
- Learn about S’Marketing, how it has affected both the sales process and the skill set required when recruiting your sales team
- The changing role of sale leaders and what brilliant sales leaders are doing now to drive increased profits
Speaker : Nicola Cook