Abbie Morris, Co-Founder and CEO, is a sustainability and policy expert. Formerly at AEQ Global, Abbie has led global teams in solving complex policy challenges, including leading a Presidential campaign in West Africa.
Previously securing relationships with the United Nations, World Economic Forum and other international organisations, communication is at the heart of her approach to business. Abbie has also made thought leadership contributions to the Confederation of British Industry (CBI), spearheading the first Sustainability Working Group and launching the CBI’s first circular economy test product.
As the CEO of a start-up committed to using technology to solve challenges, Abbie has a unique insight on the socio-economic impact of investing in sustainability at scale, combatting greenwashing and building trust between consumers and businesses. Recognised in Forbes 30 under 30 for the Retail and Ecommerce space and through being accepted onto first Female Founder Google For Start-up Accelerator, Abbie has been successful in building Compare Ethic’s patent-pending sustainability ranking algorithm and releasing their first Industry Report.