The Strategic Importance and Opportunity of AI Adoption for Growing Businesses
AI is redefining the way people work. People are using it to free up time to focus on what matters, serve their customers with unprecedented scale, and generate creative new ways to make their business stand out. Growing businesses have the unique advantage and opportunity to adopt AI quickly and scale it across their businesses, embracing the same innovative spirit that’s needed to make it as a business owner.
The Time is Now
In May 2024, the Annual Work Trend Index Report saw that 79% of SMB leaders believe that AI adoption is critical for their company to remain competitive [1] . It’s clear – the time for AI is now. However, 61% also say their company lacks a vision and a plan to implement AI [2]. As businesses navigate the changing AI landscape and refine their vision and plans, one sure bet they can make now is building the use of AI as a habit with their teams. And that use of generative AI can help revolutionise how businesses operate and realise ROI now.
Microsoft is here to fuel AI growth
Microsoft 365 Copilot is the AI assistant for work that boosts productivity and creativity, helping to unlock more value to grow and run businesses. One report done by Forrester in October 2024 saw that a growing business using Microsoft 365 Copilot experienced a 6% increase to topline revenue and a decrease in operational expenditure by up to 0.85% . And it’s in the tools people already use and are familiar with – so they can start to build that AI everyday habit that will scale and grow as AI does.
We’re excited to join the community of leaders of growing businesses at Elite Business Live to share how Microsoft 365 Copilot offers real-time intelligent assistance and improved collaboration within the tools you use every day, such as Word, Excel, PowerPoint, Outlook and Microsoft Teams. We’ll also show you how Copilot inherits your existing Microsoft 365 security, privacy, identity, and compliance settings—providing you comprehensive protection so you have peace of mind.
[3] New Technology: The Projected Total Economic Impact(TM) Of Microsoft 365 Copilot For SMB”, A commissioned study conducted by Forrester Consulting on behalf of Microsoft. Results are based on a composite organization representative of interviewed customers TEI-of-Microsoft-365-Copilot-for-SMB-Oct-2024.pdf
Results are representative of a composite organization. Composite organization reflects 12 interviewees across seven organizations and 266 survey respondents. Findings are projected over 3 years.2