Breakout sessions

Carter Consultancy Presents: How to leverage a cup of tea for your business growth

Dave Stubberfield | 12/03/25 | 14:05

A cup of tea isn’t just a drink — it’s a ritual, a conversation starter, and a moment to reflect and connect. In our breakout session, we’ll explore how the process of making a cup of tea serves as a powerful analogy for Continuous Improvement, Customer Experience, and Change Management. Like making the perfect cup, great customer experience demands quality ingredients, consistency, attention to detail, and a human touch.

This session will unpack how small, thoughtful actions can drive big results, improve customer loyalty, and foster growth. Join us for a fresh perspective on using everyday interactions to make lasting business impact and discover how a cup of tea can transform your approach to customer relationships and business success.

AIMS

  • Illustrate how small, consistent improvements can drive long-term growth and sustainable change.
  • Reinforce the importance of consistency, attention to detail, and a human touch in business.
  • Offer practical, stair-step strategies to create impactful customer experiences without overwhelming resources
  • Introduce methods to foster continuous improvement that align with real-world business constraints.
  • Demonstrate how small changes in employee engagement can cascade into broader organisational impact.

CONTENT

  • The ritual of tea: a lens for examining continuous improvement and the customer journey.
  • Insights from Carter Consultancy’s five-element framework applied to everyday business interactions.
  • Real-world examples of small actions creating lasting business impact.

OUTCOMES

  • Learn practical tools to integrate Continuous Improvement into everyday customer interactions.
  • Gain techniques for embedding customer-centric change into daily business practices without disrupting workflows.
  • Learn to apply Change Management principles that make transitions smoother for both customers and employees.
  • Develop a mindset for continuous improvement that enhances responsiveness to customer needs and feedback.

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