At the centre of any successful business is good data process and being able to understand who your customers are, where they are and how to contact them.

In this session we will look how you are currently using and managing any data you have on customers and prospects, how to keep it compliant and how data can be used efficiently and effectively to identify the size of your market, ensure calling campaigns are executed correctly and successfully, increase the engagement of email and social media campaigns and ensure that your business reputation is not undone by bad data and data processes.

AIMS

• Create better practises on how to keep the right data
• Use data successfully to identify the size of your market
• Build successful sales and marketing plans centred around data
• Connect with more customers and protect your reputation.
• Anyone attending will receive a free customer or prospect profile report (up to 10,000 records)