Hosted by TikTok account managers Jake Gibbons and Niall Durkin, the session aims to provide business owners with practical insights into leveraging TikTok to engage audiences, drive sales, and build brand awareness.

The session will begin with an introduction to TikTok’s unique ecosystem and user behaviors. Attendees will gain a clear understanding of why TikTok is an essential marketing tool, debunking common myths about the platform being solely for young audiences.

Key topics include an overview of TikTok’s business solutions, the creative process behind successful content, and seasonal marketing opportunities. Through case studies and best practices, the session will highlight how businesses of all sizes can create impactful content, utilize TikTok Ads, and maximize ROI with strategic campaign planning.

Participants will leave with actionable strategies for growing their presence on TikTok, including insights on organic engagement, creator partnerships, and ad solutions tailored to various business objectives. The session will conclude with a Q&A segment, allowing attendees to gain further clarity on implementing TikTok strategies for their specific needs.

AIMS

• Introduce TikTok as a Business Platform – Explain TikTok’s potential beyond entertainment, emphasizing its impact on brand visibility and customer engagement.
• Demystify TikTok’s Audience and Content Strategies – Break down myths about TikTok’s user demographics and showcase content trends that resonate across industries.
• Provide Practical Marketing Strategies – Share best practices for organic and paid TikTok marketing, covering campaign structures, audience targeting, and creative execution.
• Explore Monetization and Advertising Solutions – Highlight TikTok’s ad formats, business tools, and how brands can optimize campaigns for sales and conversions.
• Showcase Success Stories – Demonstrate real-life examples of brands that have effectively leveraged TikTok for growth and engagement.

CONTENT

• TikTok 101: Why Your Business Needs TikTok – Understanding TikTok’s unique algorithm, audience behavior, and the potential for business growth.
• Creative Best Practices – How businesses can create engaging, trend-driven content that resonates with audiences and converts viewers into customers.
• TikTok for Business Solutions – Overview of TikTok Ads, Business Center, Spark Ads, and other monetization opportunities for brands.
• The Power of the ‘For You Page’ – How personalized content discovery helps brands reach new audiences without requiring big ad budgets.
• Seasonal Marketing Opportunities – Leveraging key calendar moments and trending content strategies to boost engagement and sales.

OUTCOMES

• Understanding of TikTok’s Business Potential – Attendees will grasp how TikTok can serve as a core marketing channel to build brand awareness and drive sales.
• Actionable Content Creation Strategies – Businesses will leave with a framework for developing compelling content that aligns with TikTok’s creative ecosystem.
• Practical Knowledge of TikTok’s Ad Solutions – Participants will learn how to structure campaigns effectively and utilize paid media to maximize ROI.
• Confidence in Community Engagement – Attendees will be equipped with strategies to foster engagement, build brand authenticity, and connect with audiences.
• Ability to Implement a Holistic TikTok Strategy – Businesses will gain insights on combining organic content, creator collaborations, and advertising for sustainable growth.