Unlock Growth with TikTok Shop: Turning Viewers into Shoppers
with Cameron Ritchie, Senior Program Manager - ShopAds & George Meagher, Business Development Lead - TikTok Shop
With millions of users in the UK actively using TikTok – and spending more time on it than any other platform – it has become a leading destination for discovery, engagement, and sales. In this session, we’ll break down how TikTok works for small and midsized businesses and show you how to turn creativity into real, measurable growth.
You will learn how to:
- TikTok Shop 101: How Discovery Commerce changes the way shoppers buy
- Understand TikTok’s audience
- Get inspired by success stories
- Navigate GMV MAX to reach customers effectively
- Apply creative best practices that drive real results
Walk away with the insights and confidence to make TikTok a key part of your growth strategy.
12th march 2026 - 14:15pm
"we’ll break down how TikTok works for small and midsized businesses"
AIMS
- Demonstrate how business growth stems from small, thoughtful decisions made consistently.
- Highlight the importance of aligning your people, processes, and platforms to customer expectations.
- Provide easy-to-adopt tactics that can immediately improve both internal culture and external experience.
- Encourage leaders to see everyday moments, like making toast, as opportunities to improve.
- Showcase the power of simplicity in driving Continuous Improvement techniques and customer loyalty.
CONTENT
- The anatomy of a slice of toast: using everyday actions to explore improvement, consistency, and creativity.
- Real-life examples of small business changes delivering outsized results.
- Introduction to Carter Consultancy’s five-element framework through the “toast” lens.
- Tools to identify where your business might be burning the toast – and how to fix it.
OUTCOMES
- Discover practical strategies for embedding Continuous Improvement into your business routines.
- Learn how to make customer and employee experiences more intentional, consistent, and engaging.
- Walk away with a renewed mindset for driving growth through simplicity and daily actions.
- Feel empowered to apply change management principles in your business.