Here are five ways in which to draw visitors in:
1. Quality Content
Google and other search engines are now putting the emphasis on well written, engaging content. It’s no longer acceptable just to include excessive keywords on your site so make sure that your text is entertaining and above all, relevant.
2. Regular Updates
Again, this is a two pronged attack designed to please both search engines and the visiting public. Make sure you update your content on a regular basis and consider using a blog to drive more traffic in.
Advertising online is as important as it is in the physical world and by using banner ads, e-mail marketing and other strategies you can increase your visitors accordingly.
4. Social Networking
Sites such as Twitter and Facebook are immensely powerful tools so get a presence on both, attract followers and in turn, point them to your website.
5. Offers and Promotions
Once a visitor finds your site it is imperative you keep them there. One way of holding a reader’s interest is with offers, promotions and even competitions that are changed on a regular basis.