News & Articles

5 ways to use partnerships for marketing

There are times when it makes more sense to outsource your marketing strategy to a third party.
4 February, 2014

Maybe you are finding that the whole process is too time consuming or perhaps you need just a little more expertise. Here are five ways in which you can use partnerships for marketing work for you.

1. Social Networking Campaigns

Social network sites such as Facebook and Twitter are dynamic marketing tools and you can use an outside company to manage all of your campaigns.

2. Maintaining a Newsletter

Sending out regular newsletters can be time consuming but it’s important that you persist. Using a partnership to take care of this for you can be your best option.

3. SEO Work

Internet marketing begins and ends with search engine optimisation. If your SEO campaign is taking up too much of your time then let a marketing partner take it over for you.

4. Website Updates

Maintaining regular content updates is important both for your customers and the search engines. A marketing partner can take this over and carry it out in the most effective way for your business.

5. Inbound links

The concept of partnership marketing can also cover the question of reciprocal links. By linking to a relevant website and asking them to do the same, you can help to increase your traffic flow very quickly.