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Awin Access: A UK success story during lockdown

8 February, 2021

Seeking an alternative business solution during these difficult economic times? Then consider signing-up with Awin Access which connects the world of business thanks to its high-tech, low-cost, easy-to-use platform.

The business platform Awin Access continues to reach new levels, while demonstrating it is in the perfect position to provide economic solutions during lockdown. Throughout all of these unprecedented problems, Awin’s digital offering has continued to connect advertisers with publishers, generating good profits for SMEs. Black Friday and Cyber Monday were particularly successful trading days, and Awin is delighted with its on-going success.

During the last financial year, Awin generated £11.1bn in global revenues for its advertisers, and £818m for its publishers. CEO Adam Ross has a clear message about the company’s ambition: “Awin is driven by a relentless desire to connect advertisers and publishers together for mutual success. We are privileged to work with many of the world’s most recognised brands and our publisher network is rich with opportunity.”

Although Awin has been in existence for two decades, its Access platform was only launched last year. Company data shows that the sectors using the platform most are ‘Health & Beauty’, ‘Home & Garden,’ and Clothing, while eco-friendly SMEs saw a huge growth during the second half of 2020.

A statement from Awin reads: ‘Since the start of the UK lockdown, Awin Access has generated £18m in sales revenue for small businesses and start-ups, from 270,000 transactions. Over cyber weekend, it generated nearly £1m in sales, which meant a sales revenue increase of 56% throughout the peak period of October and November.’ 

With regards to commerce in the UK, the figures from Black Friday and Cyber Monday in particular are staggering.

Black Friday (UK)                                       

A total of £537,650 was generated in sales revenue;

Awin Access programmes drove £34,799 in publisher commission;

A total of 5,731 sales were made with an average order value (AOV) of £93.81.

Cyber Monday (UK)                                                                                   

A total of £276,250 was generated in sales revenue;

Awin Access programmes drove £17,653 in publisher commission;

A total of 3,403 sales were made with an AOV of £81.18.

As a global network with thousands of established brands and large blue chip organisations, Awin is an ecosystem of publisher partners ready and waiting for any small business or start-up to tap into.

So how does it work: By joining Awin Access, new businesses can browse the extensive directory openly without any restriction, allowing them to connect and collaborate with partners. 

Most importantly,the search for the ideal fit can be easily narrowed by utilising filters. Communicating with partners via the Access interface is simple and facilitates the distribution of news about products or promotions. Awin’s reporting suite makes it easy for a business to understand what is working for them, therefore it’s an excellent tool for monitoring performance.

To delve deeper into detail, a press release from Awin explains: ‘By joining Awin, SME’s are opening a fantastic channel to acquire new customers quickly, and they do so by using a low risk performance model. It’s free to join and the first month is also free, after which it becomes £75 (plus VAT) per month.

‘The advertiser decides what commission to offer publishers, which is paid when the sale is valid (not cancelled or returned). Awin charges 30% of the commission paid. For example: If a transaction was £100, and the commission on offer was 10%, then the partner would get £10, after which Awin would apply a charge of £3. This means the total cost to the advertiser is £13. The commission rate is decided by the SME and typically takes into account margins and competitor offerings within the affiliate marketing space to ensure its as attractive as possible.’

So which sectors used Awin Access most during 2020: 

* Health & Beauty (accounted for 22% of all new sign ups)

* Home & Garden (9%)

* Clothing (8.5%)

* Jewellery (6%)

Michelle O’Sullivan, Business Development Director for the UK, said: “Based on the success of the solution in the UK market, Awin Access is set to scale rapidly in 2021. This has been boosted significantly by launches in other markets including: Benelux, France, Italy, Spain, Eastern Europe and the Nordics. Importantly, this small business segment makes up 93% of businesses within the EU. Most companies and brands are

looking at how they can be successful operating largely online during the ongoing pandemic crisis.

“And it is worth noting that the month which witnessed the highest number of small businesses joining the Awin Access solution was November, as a second lockdown was being imposed.”

To sign-up with Awin Access, visit:

About Awin

With 20 years of experience, Awin is a global affiliate network which offers a global community of people, technology and business intelligence insights. No matter what type of partner, level of service, or tools your business needs, Awin provides solutions for driving sustainable growth. Connecting businesses with customers around the world, Awin generated €11.1 billion in revenue for advertisers and €818 million for publishers during the last financial year. The Awin group is comprised of 15 offices worldwide, 1,000 employees, over 210,000 contributing publishers and 15,200 advertisers, connecting customers with brands around the world.