Drive

What drives them? More often than not it is necessity. “When did you choose to become an entrepreneur?” “Choose!”, they sneer, “Madam, I ‘chose’ when my children wept in hunger and poverty. I ‘chose’ because nobody else in this rotten town would give me a job and we were living off vapour and dust. I had to, I was forced to make my own industry and give myself a job. I ‘chose nothing’.” And on it goes in this vein.

Passion

We’re always careful when speaking to entrepreneurs not to be flippant, because they care deeply, which is what makes this work so thrilling, because passion and yearning and drive and necessity deliver stories and emotion in a way that salarymen (the cowards) never could.