News & Articles

Why use short pieces of copy on your website?

Search engines love engaging copy that is updated on a regular basis.
12 March, 2014

The good news is that you don’t have to write lengthy prose in order to get yourself noticed and short, relevant pieces are just as effective.

Writing short copy is good for the search engines but from your readers’ point of view, it holds their attention more effectively than longer text and keeping it to the point encourages them to take action.