Alex is responsible for leading Xero’s operations across the UK, Europe, the Middle East and Africa. He has more than 25 years’ of senior leadership experience, having led teams across Europe and Latin America in ecommerce, payments, telecommunications, FMCG and consultancy. Prior to Xero, Alex led the European operations for small business payments technology company SumUp, and before that held senior leadership positions at Electrocomponents and eBay, where he gained exposure to a large constituency of merchant sellers. Alex holds a Bachelor of Science in Business Administration, International Business from Georgetown University, and a Master of Business Administration from INSEAD.