Ali is a dynamic leader with a rich and diverse career spanning 20+ years of technology leadership positions across sales, marketing & operations where she has successfully built and led teams to incredible results.

She currently leads the Microsoft UK’s Small and Medium Business Segment setting strategy across partner, customer and marketing. Previous roles include Azure customer lead, transformation lead for channel partners and chief of staff.  

As a working mother, she is a keen supporter of diversity within the technology industry and sits as co-chair of Microsoft’s family ERG. She also sponsors the Early in Career strategy and is a non-executive director for a homelessness charity.