Alison Shadrack is the Founder and CEO of Adia PR, the PR Agency for Disruptive Entrepreneurs and Thought Leaders, helping entrepreneurs around the world to build brand awareness and improve their own visibility, credibility and reputation.
Recognised as a leading PR expert, Alison was selected by Enterprise Nation and Experian as a Top 50 Business Adviser and Top 5 PR Adviser. In her early career, Alison worked for Accenture in London, a property firm in New York and the European Commission in Brussels. She is a former Chair of the Institute of Directors in Essex, UK.
A serial entrepreneur and investor, Alison started her first business during the dot.com period with one of the first e-commerce sites selling Italian artisan food online which attracted rave reviews and coverage in the press. Alison expanded the B2C business into B2B with clients such as Selfridges, Harrods, Fortnum & Mason, Harry’s Bar, Riverside Café, and Michel Roux.
Alison is a co-author of ‘Success Secrets for Motivation’ (Panoma/Rethink Press) published in October 2023. She is also co-author of the ‘Wealth Dynamics for Thought Leaders’ report with Roger James Hamilton, creator of Wealth Dynamics and founder of Genius Group. Alison hosted and chaired the Beauty Leaders Summit in Paris, November 2023 and is a mentor of the Millionaire Mastermind group.
