Amy Knight is the 28-year-old entrepreneur, owner, and Director of Must Have Ideas, one of the UK’s fastest-growing e-commerce retailer companies.
In 2018 she graduated with a Law degree from the University of Kent, working as a warehouse manager during her studies at Ecoegg, a company making innovative, environmentally friendly household, laundry, and cleaning products.
On completing her degree, Amy remained at Ecoegg, moving into the position of Head of Supply Chain Management, where she worked for five months.
It didn’t take long for Amy’s entrepreneurial spirit to take over when she decided to do things her own way within the world of household and cleaning products.
Teaching herself digital marketing and all there is to know about social media, Amy took her first entrepreneurial steps into the realms of e-commerce – selling household goods and cleaning products by setting up Must Have Ideas with her two co-founders Rob Knight and Chris Finch.
From starting the business with an initial investment of £3,000 (£1,000 from each founder), today the business is generating an annual turnover of £65 million.
- In 2023 Amy was featured in the Forbes 30 Under 30 List for Europe, Retail and e-commerce category.
- In 2024 Must Have Ideas is featured on The Sunday Times Fastest Growing UK Companies List
- In 2024 Amy became an LDC Top 50 Leader – supported by The Times
- The Must Have Ideas TV Shopping Channel was launched in August 2024
- In March 2025, Amy won the Vistage SME Leadership of the Year award in the Elite Business 100
- In June 2025, she was named one of Management Today’s 35 Women Under 35
Instagram – @musthaveideasuk
