Chloe Walsh

Founder of Clomaná

In 2018, my Nana gifted me £530, a small sum that sparked something extraordinary. Today, that investment has grown into a multi-million-pound beauty empire.

Our iconic Marshmallow Sponge is redefining luxury in makeup application, renowned for its innovative design, cloud-like softness, and flawless finish.

My journey began on TikTok, where consistency, passion, and ambition built a loyal community of 450k+ beauty lovers. One viral moment transformed everything, cementing Clomaná as a sought-after brand.

Now proudly stocked in ASOS, Sephora, Beauty Bay, Boots and soon to announce other incredible retailers, Clomaná has evolved into a premium yet accessible beauty brand.

At 26, I became a makeup artist at 16, driven by my battle with severe facial eczema. Makeup wasn’t just artistry… it was empowerment. A full-circle moment? NikkieTutorials, my biggest inspiration, now uses the Marshmallow Sponge and named it as her “best of 2023 & 2024 makeup sponge”.

Beyond beauty, I also own CMFRT, a luxury night and loungewear brand dedicated to elevated, ultra-cosy essentials, a brand already making waves on a global scale.

This is just the beginning!!

Founder of Clomaná