Jacob is the Co-founder and CEO of Lucid Meme, a pioneering agency that utilises the power of meme marketing to achieve unparalleled Gen Z engagement on social media. Backed by Gary Vee, Lucid Meme bridges the generational gap on social platforms, using memes to convey information in a succinct and digestible format. As a marketer, Jacob’s work has been recognised by LinkedIn for Non-Profits and by Downing Street for social impact.