Jo Eckersley is an award-winning entrepreneur, author, and strategic advisor who has spent more than three decades helping thousands of founders and small businesses navigate growth, innovation, and recovery. As the founder of Finitie, a consultancy and digital platform designed to help startups work smarter and access expert support on demand, she blends lived experience with deep strategic and technical understanding.
A former tech founder who rebuilt after burnout and business closure, Jo has become one of the UK’s most authentic voices on founder resilience and sustainable growth. Through her work with Innovate UK as an Assessor and Monitoring Officer, her mentoring across the creative and digital sectors, and her consultancy with scaling companies, she has championed innovation that works for both people and profit.
Her debut book, It Ain’t Over ’Til…, explores the realities of building, and rebuilding, in business, offering an unflinching look at burnout, recovery, and what it really takes to keep going.
Jo continues to advise on large scale entrepreneurship initiatives, leads Marketing, Business and AI-focused workshops, advises early-stage companies, and is constantly building founder communities committed to doing business better.
