Julianne is a pioneer in the free-from world. She was diagnosed with severe anaphylaxis at two years old, she has multiple allergies to all peanuts, treenuts, sesame, chickpeas and more. She is the founder and CEO of Creative Nature a Top 14 allergen free brand, through her own experiences and challenges living with allergies she focused on Creative Nature to be at the forefront of ‘free from’ innovation, pushing the boundaries and launching a range of free from foods with good nutrition from baking to snacks! In recognition of her outstanding contributions to business, exports, and aiding individuals with allergies, Julianne was honoured with an MBE in the New Year’s Kings Honours in 2023

Creative Nature has grown from strength to strength driving change for free-from food in the aviation industry, launching products on board Virgin Atlantic, Iberia, KLM and more. The brand is also stocked in Sainsbury’s, Ocado, Tesco, Asda, Tesco exports to 16 countries including the UAE.

Julianne is a pioneer for ensuring air travel is for everyone and that everyone deserves to eat on board a flight working with many airlines on the education of catering for people with allergies on board.

Julianne also serves as a Non-Executive Director for GS1 UK and holds the position of Export Policy Champion for the FSB. Beyond her corporate roles, Julianne is a passionate advocate for those with allergies, striving to improve their lives and reduce stress associated with their conditions. She has spoken at the Houses of Parliament, been a guest judge on Britain’s Next Top Model, is a judge for the Free From Food Awards and an ambassador for the Anaphylaxis Campaign and more recently Julianne has just been appointed as the first Medic Alert ambassador in 65 years. Medic Alert is a charity that saves lives through their medical id’s.