Steve Birch is the CEO at Sky Betting and Gaming, currently concluding his 14th year serving the teams at SBG.

SBG has been an accelerator for Steve’s career, having given him the privilege to work with a fantastic team of passionate people.

Having joined as an analyst, Steve has subsequently worked in Insights, Programme Management, Marketing and leadership roles before being appointed in the role as CEO in 2020.

The team that Steve originally joined of 350 people is now over 1500 and Sky Bet and Sky Vegas are the most popular Betting and Gaming brands in the UK.

But most importantly as the company has grown, it has managed to maintain a people’s first culture, lack of hierarchies and drive to make a difference.

This had led to being named in the Times top places to work as well as a very positive Glassdoor profile.