Where to invest to grow your business can seem like a difficult decision. With multiple marketing verticals out there, looking at effectiveness in a brand safe environment is key. In this session you’ll learn about the most trusted and effective way to advertise. You’ll hear how a breakthrough in technology and data innovation has changed the TV landscape.
Ryan Crighton, Director of Policy and Marketing at Aberdeen & Grampian Chamber of Commerce said: “Using AdSmart, we were able to generate a revenue of £250k from the AdSmart campaign with an ROI of more than 10X and it was by far the most effective campaign I’ve ran as 10 years a Marketer”.
Content
- With the advances of Addressable advertising, along with the depreciation of cookies across digital, more and more businesses are turning to ‘Smart’ TV advertising to help them stand-out and reach their ideal audience.
Outcomes
- Learn how to reach your ideal audience, reducing wastage so only the right people see your business.
- Gain insight on how businesses can harnesses data led targeting on TV for maximum business effect.
- Learn how you can use 1200 targeting attributes to reach your audience.
- How advertising in a premium brand safe environment is more important than ever.
- Advertising on some of the nations favourite channels is now affordable and accessible.
- Hear from some of the 4000+ brands that have made targeted TV a core pillar of their marketing – with a return rate of over 70%.
