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Why use Google Analytics?

Google analytics is simply the most comprehensive tool when it comes to measuring traffic into your website.
7 March, 2014

It tells you which of your pages are attracting the most interest and which are resulting in an increased bounce rate – i.e. those readers who visit one page and leave immediately.

You can also gauge where your traffic is coming from and which of your keyword and marketing campaigns are working for you. In short, this easy to use tool is simply vital if you are going to measure your web traffic effectively.